The Best Subscription Food Boxes

You’ve heard of subscription food boxes, right? 

This novel, inspired idea sees fresh, delicious, and seasonal food delivered to your door at regular intervals, so you can feed your family without having to spend an eternity in the kitchen. 

Several companies throughout New Zealand offer subscription food boxes to their customers, and we have reviewed three of the best here: My Food Bag, Fresh Start, and HelloFresh, to give you an idea of what to expect from each company. 

Let’s begin with the award-winning My Food Bag, founded by Nadia Lim.

My Food Bag

My Food Bag is one of NZ’s most popular home-delivery food box options. With no contracts and a varied pricing structure, My Food Bag offers excellent flexibility and means you’re not tied into a long-term subscription, should you change your mind about the regularity of your delivery. Driven by a fresh and sustainable food philosophy, My Food Bag includes only the finest seasonal ingredients in their bags and provides you with a huge choice when it comes to deciding what to feed your family.

How much does it cost? 

One of the best things about My Food Bag is that there is so much choice when it comes to your selection, with each box priced differently. To give you an overview of what to expect, below is a list of their current subscription boxes and their prices per plate and per week: 

Meal PlanCost Per Plate (NZ$)Cost Per Week (NZ$)
My Choice (5 nights)$10.15$202.99
My Veggie (3 nights)$12.17$145.99
My Plant Based (4 nights)$11.44$182.99
Fresh Start Choice (5 nights)$10.80$215.99
My Gourmet (4 nights)$19.37$154.99
My Family (5 nights)$9.00$179.99
My Gluten Free (5 nights)$9.70$193.99
My Classic (5 nights)$21.00$104.99
Bargain Box Choice (5 nights)$6.33$189.99
Bargain Box Veggie (3 nights)$8.83$105.99

The table above is an overview of My Food Bag’s current price structure. You can alter the prices slightly by adjusting the frequency of delivery and how many people the boxes are required to serve. You can also add optional extras to your bag, which will also affect the price. 

What are the recipes like? 

My Food Bag’s recipes ensure there truly is something for everyone. From fragrant Balinese lemongrass pork to Oregano chicken gyros, the diversity of recipes from box to box is mouth-watering, to say the least. Customers can choose from a selection of recipes inspired by Nadia’s Nude Food Philosophy, which essentially helps people eat seasonally while living healthily. 

To give you an idea of what you can expect, My Food Bag’s current selection of recipes include (but are certainly not limited to): 

  • 15-minute Thai Green Chicken Curry (My Choice) 
  • Sundried Tomato & Mushroom Ragu (My Veggie)
  • Texan Sticky BBQ Tofu (My Plant-Based)
  • Fresh Niçoise Salad (Fresh Start Choice)
  • Ponzu Brown Butter Prawns (My Gourmet) 
  • Pulled Pork Burgers (My Family) 
  • Saucy Greek Style Lamb Kofta (My Gluten-Free)
  • Japanese Beef Sirloin Steaks (My Classic)

The recipes are extremely varied, regularly change, and are healthy and relatively easy to prepare. My Food Bag certainly delivers on its promise to source delicious, seasonal food that you can enjoy when you don’t have a great deal of time on your hands. 

Anything else I need to know?

The idea behind My Food Bag is to deliver fresh, delicious meals to your home to save you time in the kitchen. Helpful recipe cards are included within each box, which indicate: 

  • How long the meal takes to prepare. 
  • Calories per serving and nutritional details.
  • List of ingredients. 
  • Step by step instructions for preparing the meal. 
  • The number of people the meal should feed.

The ingredients are well packaged, and chilled products come in a compostable wool pouch or cardboard box with water-based ice packs. Everything is clearly labelled, and as soon as you receive your box, you can transfer the ingredients to the fridge or cupboard until you’re ready to prepare your meal.

The verdict?

My Food Bag is undoubtedly one of the most popular food subscription boxes in NZ, and for a good reason. The fresh, fragrant, and exciting recipes ensure you will never get bored, and their reasonable pricing structure and free delivery option ensure they provide excellent value for money.

Click here to sign up for My Food Bag.

Save 50% off your first order with My Food Bag today!

Fresh Start 

Fresh Start is a health-focused food box option from My Food Bag. All Fresh Start recipes are less than 450 calories, free from refined sugar, and are naturally lower in carbohydrates, gluten, and dairy. Fresh Start meals are delivered alongside an eight-week fitness challenge, which encourages healthier eating and helps to keep customers focused on their goals.

How much does it cost? 

The cost of Fresh Start recipes depends on how many people you’re feeding, as well as how often you want a box delivered to your home. Below is an overview of the pricing structure of Fresh Start meals: 

Number of People/NightsCost Per Plate (NZ$)Cost Per Week (NZ$)
1 person, 4 nights$26.25$104.99
1 person, 5 nights$23.40$116.99
2 people, 4 nights$19.62$156.99
2 people, 5 nights$17.20$171.99
4 people, 4 nights$12.19$194.99
4 people, 5 nights$10.80$215.99

As you can see, the price of a Fresh Start box reduces per plate the more people and nights you cater for. The above prices are standard and don’t take into consideration any discounts or promotions.

What are the recipes like? 

Fresh Start recipes all contain less than 450 calories, but this doesn’t mean they compromise on taste or quality. Customers can choose from twelve meal options every week, with a range of plant-based and vegetarian options also available. To give you a flavour of what you can expect from Fresh Choice, the current meal plan includes recipes such as: 

  • Fresh Niçoise Salad 
  • Moroccan Spiced Chicken 
  • Resolution Retreat’s Chicken Sushi Bowl
  • Beef Rump Steaks
  • Mediterranean Spinach & Feta Balls
  • Baked Salt & Pepper Tofu 

Anything else I need to know?

Fresh Start customers are invited to sign up for the Fresh Start 8 Week Challenge, which is a free wellness or weight loss programme that is fully customisable. The challenge has been designed to inspire customers to stick to their meal plans and to encourage healthier habits at mealtimes. 

All Fresh Start recipes have been developed by chefs and nutritionists and are free from refined sugar, lower in carbohydrates, and generally healthier than other food box options. It’s the ideal subscription if you’re hoping to lose weight and get in shape.

The verdict?

As My Food Bag’s healthiest meal option, Fresh Start is an ideal choice for those hoping to improve their diet sustainably and effortlessly. With an ever-changing weekly menu of dishes of 450 calories or less, you can sign up for Fresh Start safe in the knowledge that you can enjoy healthy and delicious food options for you and your family.

Click here to sign up for Fresh Start.

Save 50% on your first order with Fresh Start


HelloFresh has been around for a long time and is one of the most recognisable brands in the subscription food box industry. They deliver food boxes worldwide and have grown into one of the most prominent brands in New Zealand in recent years. Often people’s go-to subscription food box, HelloFresh is known for its good value and wide-ranging meal options, as we explore below.

How much does it cost? 

HelloFresh’s price structure is easy to get your head around and is based upon the number of people you need to feed and the number of recipes you require each week. Their current pricing structure is as follows: 

Number of People/RecipesCost Per Serving (NZ$)Cost Per Box (NZ$)
2 people, 3 recipes$13.99$83.94
2 people, 4 recipes$12.99$103.92
2 people, 5 recipes$11.99$119.90
4 people, 3 recipes$9.99$119.88
4 people, 4 recipes$8.99$143.84
4 people, 5 recipes$7.99$159.80

You will also need to factor into your weekly price the cost of delivery, which is currently $9.99 per box. 

What are the recipes like? 

HelloFresh splits its recipes into distinct categories: veggie, family-friendly, quick and easy, and calorie smart. Customers can choose which category they would like their box to be made up from, and each is updated with new and exciting recipes every week. To give you an idea of what to expect, below are some of HelloFresh’s current recipes: 

  • Salt & Pepper Chicken 
  • Pork Schnitzels & Herby Mash
  • Indian Pumpkin & Coconut Dhal 
  • Teriyaki Eggplant & Slaw Tacos 
  • Venison Steak & Creamy Peppercorn Sauce

You can filter your selections to make it easier to find the recipes that you love, but you can still choose from HelloFresh’s extensive menu every week, regardless of prior selections. 

Anything else I need to know?

HelloFresh is available to customers on the North and South Island, but you are currently required to pay a $9.99 delivery fee per box. Their subscriptions are described as ‘flexible,’ meaning you can swap meals, change your delivery, skip weeks, or opt-out altogether with minimum fuss. 

All HelloFresh boxes are delivered in refrigerated vans, and individual packs include cool pouches and ice packs to keep your ingredients chilled in transit.

The verdict?

HelloFresh has long been popular with customers who are impressed by the quality and variety of the recipes included in their boxes. The fact that you can opt-out or modify your delivery at any time is helpful, too, should you change your mind about home delivery.

Click here to sign up for HelloFresh. 

Exclusive: Receive $100 OFF your first order now.

The best subscription food boxes in New Zealand

If you like the idea of having freshly sourced, seasonal food delivered to your door, then signing up to one of the three food boxes introduced above is an excellent way to go about it. Food Bag, Fresh Start, and HelloFresh all provide customers with delicious and varied menu choices that save a significant amount of time and effort in the kitchen. 

And with so much variety and a range of different plans to choose from, it’s ultimately down to you to decide which is the best option for you and your family. 

We will be happy to hear your thoughts

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